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Pricing

You pay for the AI's work. Nothing else.

Human conversations are free, with no limit. You choose how much AI you buy each month and size it to your operation. That is your whole bill.

Solo

from€69/mo

·

For solo operators: an agent answers your WhatsApp day and night, escalating only when needed.

Adjust volume and channels whenever you want.

No card required

Pro

from€175/mo

· ·

For teams handling volume across channels that want to convert and resolve more in less time.

Adjust volume, channels and seats whenever you want.

No card required

Enterprise

 Let's talk!

Built around you.

For large operations that need deep support and customization.

What's in each plan

Each plan builds on the one before it. You decide the AI volume, and it costs the same on Solo as on Pro.

PlansSolo€69/moPro€175/mo
Artificial intelligence
AI conversationsadjustableadjustable
Automations3Unlimited
Agents1Unlimited
AI assistant and executionsFair useFair use
EvaluationsIncludedIncluded
Channels and team
ChannelsWhatsApp and web widget · extra channel: €18/mo
SeatsPeople on your team who use the platform1+ €12/seat, up to 15
CRM
Web formsUnlimitedUnlimited
Meta Lead AdsUnlimitedUnlimited
Custom objects1Unlimited

This is what checkout looks like — the configurator lives there, not on the pricing page

Everything you decide at checkout

You pick a plan, set your AI conversations and how many channels you need. On Pro, how many seats too. Nothing else is billed separately.

Plan
AI conversations per month100
1005,000

Most Solo shops pick 300.

Channels
1

1 channel included in Solo · €18/extra channel · up to 5. Need more? Let’s talk.

Each channel can be whichever type you want: WhatsApp or web chat today; Instagram, email and voice on the way.

Questions about pricing

Any conversation the agent takes part in at some point. It can run back and forth over several turns, and the agent can hand it to an advisor on your team. It is resolved when the agent or an advisor closes it, or on its own after 24 hours without activity; once resolved, if nobody writes in the next 24 hours, it closes. Each conversation counts once, however many messages it has and whether or not your team joins in. Conversations the agent never enters are human: free and unlimited.

A person on your team who takes part in conversations: takes over, gets assigned, replies, starts conversations or creates templates. Only that access counts as an advisor; admin or read-only access does not. Solo includes 1 advisor; Pro includes 2 and you can add more at €12/month each, up to 15.

An automation runs one specific action when something happens: a lead comes in and, five minutes later, a template goes out. An agent converses: it understands what the contact is asking, replies and decides what to do. And it can invoke automations: for example, schedule a follow-up 24 hours later if the contact doesn't reply, and cancel it if they reply first. Solo includes 3 automations and 1 agent; Pro, unlimited.

Each connection conversations come in through: a WhatsApp number or a web chat today; Instagram, email and voice on the way. The type doesn't change the price. Solo includes 1 channel and Pro 2; each additional channel costs €18/month, up to 5. Need more? Let's talk.

Yes. Raise your AI conversation volume, add channels or advisors, or move from Solo to Pro whenever you want: it applies immediately and prorated. Lowering any of them applies at the next cycle. Volume moves in steps of 100, up to 5,000 a month, and the more you commit the less you pay per conversation.

In Ona, yes: conversations your team handles have no cost and no limit, on every plan. The only thing you pay outside Ona is what Meta charges for WhatsApp: the templates and campaigns you choose to send, at its official rate and with no markup from us.

You try Solo or Pro for 14 days with everything the plan includes, no card. At the end, you pick the plan and volume you need; nothing is charged without your say-so, and your conversations and your CRM stay intact.
Pricing | Ona