What is Ona and how does it work?

Ona is an AI agent platform that automates customer conversations on WhatsApp. You describe what you want your agent to do in natural language, and Ona builds it for you. The agent can answer questions, qualify leads, schedule appointments, and execute actions in your existing systems — all through natural WhatsApp conversations.

How is Ona different from a traditional chatbot?

Traditional chatbots follow rigid decision trees and scripts. Ona's AI agents understand natural language, hold fluid conversations, take real actions in your systems (like booking appointments or updating records), and learn from feedback to continuously improve. They fill the gap between limited chatbots and human agents.

Do I need coding skills to use Ona?

No. Ona's Agent Builder lets you create and customize AI agents using natural language. Just describe what you need and Ona builds it. When adjustments are needed, you give feedback in plain language — no programming or AI expertise required.

Which industries does Ona support?

Ona works with businesses across e-commerce, hospitality, healthcare, automotive, and finance. The platform adapts to each industry's specific needs — from product recommendations and order tracking in e-commerce to appointment scheduling in healthcare and booking management in hospitality.

How long does it take to set up an Ona agent?

You can have a working AI agent in minutes. Ona's Agent Builder guides you through the process with natural language, and the platform handles deployment automatically. Most businesses go from signup to a live agent serving customers the same day.

Is my data secure with Ona?

Yes. Ona is built on the WhatsApp Business API with enterprise-grade security. All conversations are encrypted, and you maintain full visibility and control over what your agent says and does. You can review any conversation, take over at any time, and set guardrails for your agent's behavior.

Can I try Ona for free?

Yes. Ona offers a free plan so you can try the platform with no commitment and no credit card required. Create your first AI agent, connect it to WhatsApp, and start serving customers in minutes. When you're ready to scale, upgrade to a paid plan.

The AI-native platform to grow on WhatsApp

Your AI team with everything it needs to win over customers at every stage. From first contact to reactivation.

Completely free·No credit card·

Trusted by innovative companies

Automate your WhatsApp with AI and free up your team

Ona responds, qualifies, and converts leads on WhatsApp while your team focuses on closing deals.

Inbox

Todos

Para mí

En espera1

Ona

Marc Vidal

22:17

129 EUR. Y tranquilo: tiene 30 días para devolución gratuita, incluso si las prueba. Si quieres, te las envuelvo para regalo sin coste. Proceso el pedido?

Ona

Ana Torres

10:46

Sí, 30 días gratis. Preparé tu pago con tu dirección habitual — revisa y confirma

Ona

Waiting response

Sofía Ruiz

12:07

Uff justo lo necesitaba, mándamelo

New lead

Laura Pons

12:58

Hola! Me encanta lo que vi en Instagram, quería saber si tenéis en negro

Marc Vidal

Hoy

Ona

TiendaModa

en linea

One platform, the entire customer journey

From first contact to post-sale support, Ona automates the repetitive and escalates to your team when needed.

From ad to WhatsApp. From WhatsApp to sale.

Connect your Meta and Instagram ads to WhatsApp. Your lead lands directly in a conversation, or Ona receives the form and reaches out first. AI handles the rest.

Click-to-WhatsApp or lead forms: your lead starts the conversation or Ona reaches out first — both paths end at your AI agent
Automatic qualification: Ona chats, asks, and classifies the lead without it feeling like a form
Reactivation campaigns: send offers and messages to specific segments with one click
AI timing: Ona picks the best moment for each message, maximizing replies and minimizing opt-outs

your_brand

From first question to close. Your agent handles the entire sale.

Your agent answers questions, checks availability, generates proposals, and handles objections — all in the same conversation. If it's unsure, it escalates to your team with full context. No rigid scripts, no lost sales.

Real actions: check stock, generate quotes, schedule meetings — without leaving WhatsApp
Objections handled: your agent responds with context and moves the conversation toward closing
Graceful escalation: if the agent shouldn't respond, it transfers to your team with full history — seamlessly
Automatic follow-up: the agent remembers and follows up at the right moment — no calendar reminders needed

Doesn't just respond. Resolves. From start to finish.

Your agent tracks orders, processes returns, reschedules appointments, and updates records — without human intervention. And when something needs a personal touch, it escalates with full context.

Real resolution: track shipments, manage returns, reschedule appointments — complete actions, not just answers
Proactive communication: send status updates, reminders, and alerts before the customer asks
Escalation with context: if the case requires it, your team gets the full conversation — the customer never repeats themselves
24/7 quality: the same experience at 3am as at 3pm — without growing your team

Industries that automate WhatsApp with AI

Ona adapts to the specific needs of each sector, automating the processes that matter most.

E-commerce

Turn WhatsApp into your most effective sales and support channel with Ona. Automate product recommendations, order tracking, and post-purchase support. Recover abandoned carts and reactivate past buyers with personalized AI-driven conversations.

Healthcare

Automate appointment scheduling, patient follow-ups, and reminders with Ona. Reduce no-shows with proactive WhatsApp notifications and let patients reschedule with a simple message.

Automotive

Ona helps dealerships, workshops, and rental companies engage customers on WhatsApp. Automate test drive bookings, service reminders, and follow-ups to turn inquiries into sales.

Hospitality

Automate booking confirmations, concierge services, and guest communication with Ona. Handle check-in instructions, local recommendations, and post-stay feedback all through WhatsApp.

Finance

Modernize sales and customer service on WhatsApp with Ona's AI agents. Qualify leads for financial products, handle account inquiries, and deliver proactive alerts securely.

How to build an AI agent for WhatsApp in minutes

Four steps. No code. No technical expertise.

Agent:Customer Support

92%

Agent...

My Agent

online

Messages are end-to-end encrypted

Type a message

Publish agent

Deployment

Manage your pipeline deployment status.

Working Version

Production

Not published

Publish agent

View Version History

Inbox

All

With Me

Waiting

Ona

Laura García

Now1

Hi, I'd like to know about your services...

Ona

Rafael Bittencourt

22:24

Hi Rafael! You arrive in Barcelona tomorrow...

Ona

Maria

22:22

Hi María! Welcome to Barcelona...

Report AI Message Issue

AI Message

OnaAI

Hi Maria! Welcome to Barcelona. Your booking is confirmed for March 15th. Do you need anything else?

22:24

What went wrong?

Describe what the AI got wrong or should have done differently...

Cancel

Send Feedback

Task created

Your agent has been updated and should not make this mistake again.

You're in control. Always.

Full visibility, real-time feedback, and testing before going live. Your agent only does what you decide.

Ona

Rafael Bittencourt

22:24

Hi Rafael! Tomorrow you arrive in Barcelona...

Ona

Maria

22:22

Hi Maria! Welcome to Barcelona C...

Ona

Daniel

22:18

Hi Daniel! We already have everything ready...

Full transparency on every conversation

With Ona you have complete visibility of what your agent says to your customers. Any conversation can be taken over or assigned to a team member at any time.

Report AI Message Issue

AI Message

OnaAI

Hi Maria! Welcome to Barcelona. Your booking is confirmed for March 15th. Do you need anything else?

22:24

What went wrong?

Describe what the AI got wrong or should have done differently...

Cancel

Send Feedback

Task created

Your agent has been updated and should not make this mistake again.

Train it like a coworker

Send feedback on any conversation and your agent improves automatically. It learns from every interaction and gets better over time.

Agent:Customer Support

92%

Ask about your agent...

No code or AI engineering needed

Tell Ona's embedded assistant what you need and it will adjust your agents to your exact requirements. Build powerful AI agents with just conversation.

v4.2

94%score

7 versions

Deployed

VersionScoreSuitesLast run

v4.2

94%

SalesSupport

2h ago

v4.1

87%

SalesSupport

1d ago

v4.0

72%

SalesSupport

3d ago

Tested before talking to your customers

Run tests with real scenarios before publishing. Make sure your agent responds the way you expect — no surprises.

Features

Everything you need for AI agentsthat actually work on WhatsApp

A complete platform to create, manage, and scale AI agents — from start to finish.

Build powerful agents.
Just describe what you need.

Tell Ona what you need in your own words. No code, no technical expertise — professional results.

Ona AI Task Companion

Your AI sidekick that understands your goals and helps you build agents that get things done.

Full flexibility to build what you need

From simple Q&A bots to complex multi-step workflows — build exactly what your business requires.

Hustle-free deployment

Go from builder to live in minutes. No DevOps, no configuration headaches.

Integrations with any external tool

Connect your agent to any CRM, ERP, API, or external system without writing a single line of code.

Evaluations before the real world

Test your agent against real scenarios before it goes live — catch issues before your customers do.

Get Started

The source of truth that makes every conversation personal.

Ona's CRM is the memory behind your AI. Model exactly how you want to store contact data and the agent will always know who it's talking to — delivering a hyper-personalized experience every time.

Enriched profiles

All information for each contact in one place.

Custom contact records

Model any contact-adjacent data — deals, organizations, bookings, appointments, and more. Fed by external integrations or by Ona's agents themselves.

Dynamic lists

Create dynamic lists based on common characteristics among your contacts.

Advanced search

Find any contact in seconds.

Data export

Download your contacts whenever you need.

Get Started

Reach customers first. At the right moment, with the right message.

Go beyond reactive support. Ona Campaigns lets you communicate proactively with your contacts — powered by AI to make sure every message lands at the right time, to the right person.

WhatsApp Business API Templates

Create, manage and submit templates directly from Ona — no need to leave the platform.

Campaigns that trigger agents

Use campaigns to kick off AI agents and deliver fully personalized, two-way conversations at scale.

AI-powered send logic

Let Ona's AI decide when and to whom each message is sent — maximizing relevance and minimizing opt-outs.

Broadcast to segments

Send targeted messages to specific contact segments based on behavior, tags, or custom fields.

Campaign analytics

Track opens, replies, conversions and more — all in one dashboard.

Get Started

Where AI and your team work as one.

Ona's Inbox is the state of the art in AI-human collaboration. AI agents and human agents work side by side — handing off, jumping in, and staying in sync — so every contact always gets the best experience possible.

Smart escalation

The agent detects when it needs human help and escalates automatically.

Unified view

All conversations from all channels in one place.

Agent assignment

Assign conversations to specific team members.

Internal notes

Leave notes for your team without the customer seeing them.

Quick replies

Templates to respond in seconds.

Get Started

Blog: WhatsApp automation with AI

Ideas and strategies to power your business with conversational AI.

Bye, decision-tree chatbot.Hello, AI companion.

Traditional chatbots follow scripts. Ona thinks, acts, and learns — like another member of your team.

Frequently Asked Questions

Your next customer is already messaging you on WhatsApp

We build your agent in 24h · Free · No credit card

The AI-native platform to grow on WhatsApp

Automate your WhatsApp with AI and free up your team

Marc Vidal

Ana Torres

Sofía Ruiz

Laura Pons

One platform, the entire customer journey

From ad to WhatsApp. From WhatsApp to sale.

Industries that automate WhatsApp with AI

E-commerce

Healthcare

Automotive

Hospitality

Finance

How to build an AI agent for WhatsApp in minutes

Deployment

Inbox

Laura García

Rafael Bittencourt

Maria

You're in control. Always.

Rafael Bittencourt

Maria

Daniel

Full transparency on every conversation

Train it like a coworker

No code or AI engineering needed

Tested before talking to your customers

Everything you need for AI agentsthat actually work on WhatsApp

Build powerful agents.Just describe what you need.

Ona AI Task Companion

Full flexibility to build what you need

Hustle-free deployment

Integrations with any external tool

Evaluations before the real world

Blog: WhatsApp automation with AI

Bye, decision-tree chatbot.Hello, AI companion.

Frequently Asked Questions

What is Ona and how does it work?

How is Ona different from a traditional chatbot?

Do I need coding skills to use Ona?

Which industries does Ona support?

How long does it take to set up an Ona agent?

Is my data secure with Ona?

Can I try Ona for free?

Your next customer is already messaging you on WhatsApp

Build powerful agents.
Just describe what you need.